5 Important Rules in Website Design
When it comes to your website, extra attention should be paid to every minute detail to make sure it performs optimally to serve its purpose. Here are seven important rules of thumb to observe to make sure your website performs well. 1) Do not use splash pages Splash pages are the first pages you see […]
Saying it With Color
Have you ever considered the importance of color in branding? Color plays a huge role in memory recall. It stimulates all the senses, instantly conveying a message like no other communication method. Choosing the right dominant color for your brand is crucial. This color should appear on all your promotional material. Following is the most […]
Benefits of Branding
Your business needs to create a positive and lasting image in the minds of consumers. Contrary to what many people believe, branding isn’t just about having a logo. It’s a combination of your business’s purpose, focus, identity, and reputation. A strong brand differentiates your company from competitors, fosters trust, and builds meaningful connections with customers. […]
Be True to Yourself
If your online marketing material stimulates an image in your mind that is just not you, likely you’ve been trying to model your approach after someone else or you’ve been using work produced by someone else without giving them the benefit of knowing you, learning your approach, sharing your ideas and interjecting your personality into […]
A Matter of Senses
Think of your brand in terms of what the customer gains when it is viewed by each of his or her five senses-hearing, seeing, tasting, smelling and touching. In a nutshell your brand is the result of everything your prospects senses can pick up on about you. It’s the image you present at all times. […]