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Saying it With Color

Have you ever considered the importance of color in branding? Color plays a huge role in memory recall. It stimulates all the senses, instantly conveying

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Benefits of Branding

Your business needs to create a positive and lasting image in the minds of consumers. Contrary to what many people believe, branding isn’t just about

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Be True to Yourself

If your online marketing material stimulates an image in your mind that is just not you, likely you’ve been trying to model your approach after

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A Matter of Senses

Think of your brand in terms of what the customer gains when it is viewed by each of his or her five senses-hearing, seeing, tasting,

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